1. a person who is among those who first enter or settle a region, thus opening it for occupation and development by others.
2. one who is first or among the earliest in any field of inquiry, enterprise, or progress: pioneers of Internet Marketing.
3. one of a group of foot soldiers detailed to make roads, dig entranchments, etc., in advance of the main body.
(courtesy of Dictionary.com)
In 1996 I helped a local manufacturer build their first corporate social network...unbeknownst to them or myself. It was an interactive portal that engaged employees in social and corporate activities. The goal was to use the power of the internet to make communications easier throughout the organization.
In 1999 I created an interactive sports league site for a local hockey league that to this day generates more activity then any media site in the city.
I have since produced digital solutions or designed unique interactive tools for companies such as WalMart, Patagonia, Pep Boys (the solution is now a company called http://www.axonify.com/) and many more.